Got this as I had heard positive reviews of on the r/AsianBeauty subreddit and was looking for a supplementary brightening/whitening product to go with my Melano CC. This stuff feels nice on application--its runny but a little thicker than water and milky in appearance. This has very light moisturizing effect on my dry.normal skin with no breakouts so far--it's not drying, but no where near as moisturizing as any gel or cream moisturizer. I have been using this for ~3 weeks now and definitely noticed a mild brightening/whitening of my skin (for referance, I consider my self medium-fair skinned) and have tons of product left. I am expecting this to last at least 6 months for me, with once-a-day daily application. Overall, I'm very happy with my purchase and will definitely be repurchasing should the formula remain the same and would recommend this to friends who want to brighten/midly whiten skin.